There is also a growing realisation amongst companies that very small children are not able to comprehend communication properly.
With over 700 stations spanning across the country and mobile penetration on the rise, FM players are now reaching out to listeners via the visual radio route too.
The overseas market for Indian films continues to be growing rapidly.
Last week, lunch boxes delivered by Mumbai's formidable army of dabbawallas (delivery boys) came with a small tag.
Broadcaster Nimbus Communication, which operates sports channel Neo Sports, is in talks with banks to float an initial public offer for nearly Rs 300 crore (Rs 3 billion).
Distributors of Hollywood films are lining up English blockbusters, dubbed in Indian languages, in the next few months.
If the deal goes through, it will be Lachlan's first investment through which he will take on his father Rupert Murdoch directly in the broadcasting space.
After the saas-bahu serials, the idiot box will now witness a deluge of regional channels.
At present, Godrej Sara Lee's portfolio largely consists of household insecticide brands like Hit and Good Knight in India, apart from Sara Lee's air purifier brand, Ambi Pur.
Broadcaster Star India stands to lose Rs 100 crore (Rs 1 billion) following the decision of India's largest advertiser Hindustan Lever to pull its advertising off the Star network.
The month-long carnival (after the April 20 wedding) will be held in 10 or12 cities and will showcase a collage of the couple's films, paintings and photographs, apart from exhibiting Gitanjali's new wedding collection.
Television soaps have now found another screen, your mobile phone, with the mobile interactive division of Star India, Star Mobile Entertainment, announcing it will launch a service called 'PLUS' by end April.
Confronted with declining viewership of its much-touted quiz show Kaun Banega Crorepati, Star Plus has found a new way to bring in viewers.
Earlier this year, ad agency Leo Burnett returned to the Indian Institute of Management, Bangalore, after a gap of six years and hired six graduates as strategy planners.
The rankings are based on the performance of ad agencies and ad men at major international creative advertising awards like Cannes, The One Show, D&AD and Clio.
Star TV is facing a new challenge, with three of its top executives putting in their papers to join former Star India chief executive officer Sameer Nair in his new venture with broadcasting company NDTV
A meeting to resolve these differences has been called on April 5 by the Telecom Regulatory Authority of India.
Even as the World Cup debacle lingers on everyone's mind, advertising agencies have welcomed Zee group chief Subhash Chandra's announcement of a parallel cricket league in the country.
When computer brand Acer signed actor Hrithik Roshan as a brand ambassador, it was the latest in a long line of such announcements in what marketers call non-traditional or 'hard categories'.
According to an investment banker, apart from other international suitors, the Indian companies such as Godrej and Marico too have been approached for picking up the stakes in the home and personal care products company.
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